real estate idea

“Rayni and Branden Williams spent months lining up a director, cast and crew for their “lifestyle film.”

The plot line: A husband takes off for a business trip in his Corvette, leaving his wife to invite friends to hang out in their wine room, gym, massage space, movie theater and infinity-edge pool overlooking the city.

But the actors are only a supporting cast to the real star — the $33-million house at 9133 Oriole Way, a modernist mansion with 12,530 square feet of sun-drenched living space nestled in the hills near neighbors such as Keanu Reeves and Leonardo DiCaprio.

And the Williamses are not movie producers; they’re real estate agents. They spent more than $40,000 on the production, just one example of the outlandish lengths today’s high-end agents are willing to go to in pursuit of that big commission. For the Oriole house, the Williamses’ cut could exceed $1 million.

“Regular marketing doesn’t work anymore. We’re appealing to a more sophisticated and savvy group of buyers,” Rayni Williams said. “We’re taking it to a whole other level.”

For some agents, that includes aerial home viewings via helicopter, elaborate parties with elite guest lists and hors d’oeuvres whipped up on demand by award-winning chefs.

The high competition among agents reflects the rapid and global rise of extreme wealth. The number of billionaires worldwide is at a record high: 1,826 total, with 290 newcomers, according to Forbes’ annual list. Many are foreign; more of them than ever before are under age 40.

They’re increasingly likely to buy a property based solely on what they see online, especially if they’re from outside the U.S. So upscale homes are often advertised via glossy websites stocked with detailed floor plans, Hollywood-caliber videos and aerial photos taken by drones.


okay. so you’re a young associate at one of these firms, young and attractve and being successful in this field in So Cal is THE MOST IMPORTANT THING IN YOUR LIFE. You are basically delegated to selling this property and your evil boss will throw you under the bus if it doesn’t work. Huge place =huge commission that might trickle down to you (boss might rip you off, you think in the back of your mind)

You’re there at night and find out two things.

1. You boss or someone close to your boss is using the place as a sex-pad OR renting it out for kinky parties


the previous owner still lives there, coming out only at night, using her knowledge of the layout to hide during the day. She is sabotaging the sale behind the scenes because the longer the place stays on the market, the longer she can stay.

gadzooks. almost a month.

what happened? well, I’m getting fat. Going back on a smarter way to eat…Next Tuesday? Sounds good. We’ve had guests and i can’t just say, oh, you guys eat the lobster bisque and delicious rolls; I’ll just eat this bacon I have in my pocket.

Kid has been moody and not too excited about facing the future and its demands, in my opinion. Now I see how hard I was to have as a kid (I think I was probably 100x more difficult)(on the other hand, I was always looking for jobs).

We have about two weeks together before Donna heads for Vermont. Then I ahve a week with just Rey before I go. I planned to get a new tattoo during that week, but the bone-marrow people said i’m a match, which means a) I might be able to help save someone’s life and b) no tattoos. I can wait.

notes on Magic

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Borrow Mike Crosetti’s story: the ex-gf using the dukun’s magic to get in the middle.

Sigils: the use of magical writing to influence the world around you.

chaos magic; is it just a joke? or can I use the term?


1. Bellamy and Gladly cell phone conversation. Bellamy denigrates Craig as a big doofus, a guy who likes to smoke  a little pot, play sports and work with wood. Gladly thinks he’s great; Bellamy says he can’t even tweet and he doesn’t even know (some hipster/Hollywood arcana)

2. Bellamy home with Craig: he’s VERY GOODLOOKING, Bradley Cooper only more muscles and less emo. He’s washing the dishes, he’s nice- Bellamy is playfully dismissive- she know’s he’s hot, but she’s not thinking of this for the long haul. They go to bed, he’s very good and Bellamy tries to dismiss the power of that.

(maybe she peppers him with pop-quizzes on issues of the day, stuff that comes up on her show)

3. Bellamy on set of the show she works for, ‘The Look’ (like ‘The View’ only younger and cooler). Today’s segment is on…women and how they need to consciously shop for  a man, like the proper accessory, one that’ll fit into the life the woman wants. Makes Bellamy think.

4. Bellamy goes to drink and karaoke with Gladly. Gets drunk, claps for Gladly to sing (great voice), drunken conversation about the topic of the show today: is Craig the kind of man who goes with the kind of life she wants to have? (and Gladly is always supportive of Craig and thinks Bellamy is being too rough on him, love is love)

5. Bellamy Ubers home drunk, talks to Craig about what HIS goals are, what does he ultimately see doing. Craig is the kind of person who is happy in his own skin, he LIKES his life, the life he has with her. She goes to sleep…dissatisfied, uneasy. Craig is talking about the new site he and his boss are working on- the place where he meets Sofia.

6. Bellamy at show meeting, they discuss the man-shopping segment; one of the other women says she’s trying to do the same thing and she broke up with her bf to look for someone more suitable. Arguing ensues bu the woman defends herself: we ahve one life, shouldn’t we live it with someone who ‘deserves our glory?’

7. Craig is stuck at worksite late, waiting for materials to arrive? Bellamy drives out to site to bring him ? Battery for phone, weed? Craig gives her a tour, huge house, tons of renovations, $$$$$ he tries to introduce her to Sofia, but she has vanished…but she’s watching and listening unseen.

8. Bell and Glad on phone: should Bell really be with a guy who works with his hands? Why not a “hot french attorney” or someone more suitable? Glad tells her: you love craig, he’s gorgeous and you ARE kind of a bitch sometimes.

9. Craig wakes up the next morning- Bell notices first subtel change: he smells….like vanilla? But he hasn’t changed his cologne…

how am I?

1. It’s amazing: you can be so nice and so generous with someone- and then they hear ONE THING and turn into a complete and total asshole.

I will take the high road.

I expect nothing. Nothing. Which is great, because that’s what I’ve always gotten. Still, you don’t ask, you don’t get.

2. Work was good. Kids are beginning to realize that the numbers they’ve been ignoring all year…add up to a percentage and that is their grade. A tiny vicious boy is trying to smile now and be charming, trying to ask to take tests again. I just explain: no, I don’t do that. Not for kids who are nice, either- don’t take it personally. It hink he is beginning to realize that his folks WILL send him  down south for real if he fails all his classes again.

I don’t care. I got to teach Julius Caesar today, the scene where he says “I am constant as the northern star”, my tattoo, my motto. I’m planning another Shakespeare tattoo this summer.

3. My kid DROVE ME TO TRADER JOE’S. And he did such a good job, I had him take me to another store. A bit of a problem leaving on the parking brake- happens to everybody. Was my heart in my throat? Yes. Gotta get used to it.

Matches outline, keeping them short

1. Lance playing cards at a club; he narrowly avoids being caught cheating, but pockets enough cash to sustain himself for a few days. The other members of the game mock him and talk about how he’s fallen. As he’s leaving, a maid from the club gets him alone and slaps his face before cussing him out for lying to her.

2. Juliet’s going-away party; Juliet’s father talks to Emma about the need to keep Juliet out of trouble and let the stink of what happened die down (she was caught skinny-dipping with a boy?)