“Rayni and Branden Williams spent months lining up a director, cast and crew for their “lifestyle film.”
The plot line: A husband takes off for a business trip in his Corvette, leaving his wife to invite friends to hang out in their wine room, gym, massage space, movie theater and infinity-edge pool overlooking the city.
But the actors are only a supporting cast to the real star — the $33-million house at 9133 Oriole Way, a modernist mansion with 12,530 square feet of sun-drenched living space nestled in the hills near neighbors such as Keanu Reeves and Leonardo DiCaprio.
And the Williamses are not movie producers; they’re real estate agents. They spent more than $40,000 on the production, just one example of the outlandish lengths today’s high-end agents are willing to go to in pursuit of that big commission. For the Oriole house, the Williamses’ cut could exceed $1 million.
“Regular marketing doesn’t work anymore. We’re appealing to a more sophisticated and savvy group of buyers,” Rayni Williams said. “We’re taking it to a whole other level.”
For some agents, that includes aerial home viewings via helicopter, elaborate parties with elite guest lists and hors d’oeuvres whipped up on demand by award-winning chefs.
The high competition among agents reflects the rapid and global rise of extreme wealth. The number of billionaires worldwide is at a record high: 1,826 total, with 290 newcomers, according to Forbes’ annual list. Many are foreign; more of them than ever before are under age 40.
They’re increasingly likely to buy a property based solely on what they see online, especially if they’re from outside the U.S. So upscale homes are often advertised via glossy websites stocked with detailed floor plans, Hollywood-caliber videos and aerial photos taken by drones.
okay. so you’re a young associate at one of these firms, young and attractve and being successful in this field in So Cal is THE MOST IMPORTANT THING IN YOUR LIFE. You are basically delegated to selling this property and your evil boss will throw you under the bus if it doesn’t work. Huge place =huge commission that might trickle down to you (boss might rip you off, you think in the back of your mind)
You’re there at night and find out two things.
1. You boss or someone close to your boss is using the place as a sex-pad OR renting it out for kinky parties
the previous owner still lives there, coming out only at night, using her knowledge of the layout to hide during the day. She is sabotaging the sale behind the scenes because the longer the place stays on the market, the longer she can stay.